India’s AYUSH Industry Soars: 15-Fold Surge in a Decade
India’s AYUSH (Ayurveda, Yoga, Unani, Siddha, Homeopathy) sector has witnessed a jaw-dropping 15-times growth over the past ten years, emerging as a global powerhouse in holistic wellness.
The government highlighted in a post on X that these traditional systems are driving international demand for natural and holistic health solutions, positioning India at the forefront of the global wellness movement.Union Health Minister J. P. Nadda, in a video message at the 60th OPPI (Organisation of Pharmaceutical Producers of India) Summit, celebrated this growth as a testament to India’s strength in integrating traditional science with modern healthcare.
🌐 Global Impact & Economic Potential
The surge underscores a strong global appetite for AYUSH-based therapies and wellness — a shift that’s not just cultural but deeply economic According to IBEF data, the AYUSH industry is poised for even more growth, fueled by rising consumer interest and increasing export opportunities.The Ministry of AYUSH has also increased its budget and support for digital initiatives like Ayush Grid, which is helping traditional knowledge reach modern research platforms.🔭 Why This Growth Matters for AYUSH
Economic Growth: The AYUSH industry’s expansion aligns with India’s broader economic and healthcare goals, offering new job opportunities and supporting rural herbal economies.
Health Diplomacy: India’s traditional medicine systems are becoming a part of its soft power, as AYUSH solutions gain global recognition.
Wellness Tourism: A booming AYUSH sector can attract international visitors seeking authentic and holistic healing experiences.
Research and Innovation: With this growth, more resources are being directed toward AYUSH research — from herbal pharmacology to evidence-based integration.⚠️ Challenges Ahead
Despite the surge, experts point out that quality standardization, regulation of exports, and scientific validation remain critical challenges. Overcoming these will be key to sustaining long-term growth.
