Tennis legend Steffi Graf has been appointed as the Ayurveda brand ambassador of Kerala.
“A decision in this regard was taken by the cabinet on Wednesday. The proposal had come from the state Tourism Department and a formal agreement on this would be reached with Steffi Graf soon,” said Chief Minister Oommen Chandy after the cabinet meeting.
The Kerala tourism department had mooted a proposal to sign an agreement with Graf for making her the brand ambassador as part of the tourism department’s new ‘Visit Kerala Scheme’, Chandy said.
The tourism department had already held discussions and reached an informal agreement with the German former world number one tennis player, who had bagged 22 Grand slam single titles. Now a formal signing of the agreement will take place as per the convenience of Steffi Graf.
The idea behind appointing the tennis legend is to promote the ancient system of traditional health care by wooing the tourists who are coming from abroad. After consulting with Graf, the tourism department will be charting out a series of programmes to launch the campaign outside India.